Emma Watson

There’s nothing more dispiriting for the fan of fairtrade (equitable wages for workers and farmers in developing countries) than a rail of fairtrade cotton T-shirts sitting ignored in the corner of a high-street store.

Those days are passing, though, as fairtrade fashion grows up.

This month, it takes another hefty leap in the right direction with the Fairtrade Collective, which launches Fairtrade Fortnight (February 28 to March 13).

The Collective, an initiative of the Fairtrade Foundation, invites some of fashion’s most exciting designers to create jaw-droppingly desirable, digitally printed scarves out of fairtrade cotton.

Julie Verhoeven, Marios Schwab and Hussein Chalayan for Puma have joined the Collective, as well as young bloods David David, Tim Soar and Ada Zanditon

Photos

Emma Watson